AMERICAN FARMERS™
TOGETHER. WE GROW.
AMERICAN FARMERS™ &
C.S. MOTT CHILDREN’S HOSPITAL STORY
WESTERN MICHIGAN – When you spot the distinctive Block M tag on fresh asparagus bunches, apples, or our apple cider in your local grocery store this season, you're not just buying premium Michigan produce – you're directly supporting young patients at C.S. Mott Children’s Hospital University of Michigan Health. American Apple, American Asparagus & American Apple Cider Company, all divisions of parent sales company AMERICAN FARMERS™ owned by West Michigan's Caleb and Sarah Coulter, have announced a groundbreaking corporate branding agreement that makes every purchase a contribution to children's healthcare. This first ever co-branded partnership transforms routine grocery shopping into a meaningful community support initiative.
Your Purchase = Direct Impact
Starting with the 2025 crop season, every sale will benefit C.S. Mott Children's Hospital, funding critical resources for young patients and their families. The Coulters, whose own daughter received life-changing care at Mott as a "Little Victor," were inspired to create this program to give West Michigan families a powerful way to support both local agriculture and children's healthcare with every grocery run.
Look for the Block M – Make a Difference
"When shoppers see that Block M tag, they know they're making a choice that matters," says Caleb Coulter, President and Owner. "They're supporting Michigan's highest-quality produce, backing local family farms, and directly helping children receive the care they need. It’s a win-win and for the kids.”
Please join AMERICAN FARMERS™ with your support of their commitment to benefit the children of C.S. Mott Children’s Hospital University of Michigan Health, as they share this inspiring story of LOVE.
Together. We Grow.
Who Is American Farmers™?
American Farmer’s is the sales agency representing American Apple, American Apple Cider Company & American Asparagus. While American Farmer’s is solely owned, it not only represents its own farm production but also a community of family farms in Michigan, marketing for a local positive impact on child healthcare.
The American Farmers
We are a national marketing campaign that shines the spotlight on the heart of agriculture and the people who power it. Together. We Grow.
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National Sales Team
American Farmers provide direct sales and distribution to retail stores throughout the country. High quality sales force that serves our local farmers.
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Impactful Marketing
Effective agricultural marketing is crucial for ensuring fair prices for farmers and stable supplies for consumers. Building stronger customer relationships.
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Captivating Stories
The American Farmers story is deeper than just produce that's from farm to table. It is about the proud legacy of the family farm. We at American Farmers will highlight the stories of our growers.
Faces on the Farm
“When you love what you do, you are not working!”
- Cesar (Faces on the Farm Feature)
Meet the amazing staff who make up the dynamic team of American Farmers™. They are hard-working, focus-driven, and care about providing high-quality service and product for the consumer. They are the FACES ON THE FARM.
Meet The Farmer
“When I started out, I wanted to be the county fair 6 months out of the year …”
- Scott Lewis, Lewis Adventure Farm & Zoo
MEET THE FARMER series will profile our amazing partnerships that make up AMERICAN FARMERS™. We are a collaborative community, located in West Michigan, of farmers who are rooted in hard work, growth, and gratitude; we are AMERICAN FARMERS™.™
Caleb Coulter
“Farming has been in my blood since I could walk, growing up around my Grandpa Marvin & then later Uncle Dan’s farm I knew from early on my path was cut. ”
Meet the Farmers
Through authentic interviews in our Meet the Farmers Library, you'll hear personal stories from passionate growers about their farming practices and dedication to bringing quality food to your table. Because when you know your farmer, you know your food.
Benefitting C.S. Mott Children’s Hospital
When you choose American Farmers, you're not just getting fresh, high quality produce – your purchase benefits C.S. Mott Children’s Hospital University of Michigan Health. Together, we're making a difference one purchase at a time, because every child deserves the best care possible.
Recipes
From seasonal favorites to creative ways to use fresh ingredients, each recipe celebrates the flavors of farm-to-table cooking. Discover new dishes that make the most of your farmers market finds and bring the taste of the harvest to your kitchen..