AMERICAN FARMERS

TOGETHER. WE GROW.

Together. We Grow.

The American Farmers

We are a national marketing campaign that shines the spotlight on the heart of agriculture and the people who power it. Together. We Grow.

  • National Sales Team

    American Farmers provide direct sales and distribution to retail stores throughout the country. High quality sales force that serves our local farmers.

  • Impactful Marketing

    Effective agricultural marketing is crucial for ensuring fair prices for farmers, stable supplies for consumers, and overall food security. Building stronger customer relationships

  • Compelling Stories

    The American Farmer STORY is more than about produce from farm to table; it is about the proud legacy of the family farm. American Farmers will tell the stories of our growers.

Who Are American Farmers?

We are your neighbors, employees, friends & family who make farming a way of life. A collaborative community, located in West Michigan, of farmers who are rooted in hard work, growth, and gratitude; we are AMERICAN FARMERS.

AMERICAN FARMERS™ &

C.S. MOTT CHILDREN’S HOSPITAL STORY

WESTERN MICHIGAN – When you spot the distinctive Block M tag on fresh asparagus bunches, apple cider, or our locally fresh apples in your local grocery store this season, you're not just buying premium Michigan produce – you're directly supporting young patients at the University of Michigan C.S. Mott Children's Hospital.

American Apples & Asparagus, a division of AMERICAN FARMERS™ owned by West Michigan's Caleb and Sarah Coulter, has announced a groundbreaking corporate branding agreement that makes every purchase a contribution to children's healthcare. This first-of-its-kind partnership transforms routine grocery shopping into a meaningful community support initiative.

Join AMERICAN FARMERS™ owner Caleb Coulter and Gene Skidmore, Assistant Director - Corporate Partnerships of Michigan Medicine Office of Development, University of Michigan, as they discuss this amazing corporate brand agreement and the amazing partnership

Caleb Coulter

“Farming has been in my blood since I could walk, growing up around my Grandpa Marvin & then later Uncle Dan’s farm I knew from early on my path was cut. ”

Meet the Farmers


Through authentic interviews in our Meet the Farmers Library, you'll hear personal stories from passionate growers about their farming practices and dedication to bringing quality food to your table. Because when you know your farmer, you know your food.

Benefitting C.S. Motts
Children’s Hospital at U-M

When you choose American Farmers, you're not just getting fresh, quality produce – your purchase benefits C.S. Motts Children’s Hospital at U-M. Together, we're making a difference one purchase at a time, because every child deserves the best care possible.

Recipes


From seasonal favorites to creative ways to use fresh ingredients, each recipe celebrates the flavors of farm-to-table cooking. Discover new dishes that make the most of your farmers market finds and bring the taste of the harvest to your kitchen..

Down on the Farm

John Deere’s CTO

Rex Curtis Visits

American Farmers